CLM: The intelligence of Confluence.
Finally, there’s a way to achieve the end-to-end visibility manufacturers, suppliers and retailers need to influence the consumer’s purchasing decision. With this 360-degree view comes the ability to optimize the resources they apply to promotion/incentive programs and drive desired consumer behavior. MetroSplash’s new Consumer Loyalty Management (CLM) system is the first and only solution to integrate the intelligence generated by supplier, retailer, promotion, and customer relationship management programs.
While other existing solution may optimize one or two aspects of the promotion cycle, only CLM makes information available from all points of the process – POS, SRM, CRM, and promotion management. It extends the capabilities of the flexible FuelLinks platform to Loyalty as a Solution.
With CLM, for example, suppliers can accurately measure consumption of promoted and non-promoted items down to the SKU/UPC and member levels, which enables them to quickly adjust resource allocations and identify opportunities for more effective promotion.
Through CLM, CPG manufacturers and retailers can significantly improve return on investment in their loyalty/promotion programs and achieve the intended benefits of competitive lift and consumer stickiness.
If that’s where you’d like to be, please contact us to discuss the details.